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Attract customers with Christmas marketing tips

A survey conducted by Experian Analysts has revealed that December 23rd is the key day for businesses to receive traffic from email promotions. In order to prepare for this D-Day there are a few points to consider when sending out festive season marketing emails.
  1. Offer an exact delivery date. This may appear difficult, but with some planning and organisation businesses can guarantee customers an all important delivery date- key to securing pre-Christmas sales.
  2. Word emails well: According to the survey, the words “Christmas/New Year” and “sale” had the highest email opening rate, followed by “% off” and “Christmas/New Years”.
  3. Consider gift idea campaigns. Not everyone will have the time leading up to Christmas to choose from a full catalogue. It may be a good idea to package and suggest a few key items that will allow customers to cross people off their Christmas wish list.

Implementing a few key strategies can work wonders in increasing Christmas sales and generating business interest in the all important festive season.

Posted on 30 November '12 by , under General News.

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Transition to retirement

The transition to retirement (TTR) strategy allows you to access some of your super while you continue to work.

You are able to use the TTR strategy if you are aged 55 to 60. You can use it to supplement your income if you reduce your work hours or boost your super and save on tax while you keep working full time.

  • Starting a TTR pension: To start your TTR pension, transfer some of your super to an account-based pension. You have to keep some money in your super account so that you can continue to receive your employer's compulsory contributions as well as any voluntary contributions you may be making.
  • Government benefits and TTR: The benefits you or your partner receive might be impacted if you choose to opt for this strategy. How and what exactly will change might become clearer upon discussing this with a Financial Information Service (FIS) officer.
  • Life insurance and TTR: In some cases, the life insurance cover you have with your super may stop or reduce if you start a TTR pension – check this before making any decisions or changes.

TTR can help ease your mind as you transition into retirement but it can be a bit complex. Before you choose whether you want to use TTR to reduce work hours or save on tax, or even if you want to use TTR altogether, you should figure out how this will impact all aspects of your finances.

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